babylist.com — domain analysis
babylist.com describes itself as "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry…
babylist.com describes itself as "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!". It is built on Shopify, registered in 1997, served from Frankfurt am Main, Germany. It has a valid HTTPS certificate, 4 of 6 common security headers, 2 tracking scripts.
What is babylist.com about?
The words appearing most often on the homepage, excluding common filler, are
a rough indication of subject matter rather than a description of the business:
- babylist ×7
- baby ×6
- registry ×5
- best ×4
- guides ×4
- family ×3
- care ×3
- registryfind ×2
- startedget ×2
- gear ×2
Does babylist.com publish the usual trust pages?
Found: about, privacy, terms. Not found at the usual addresses:
contact.
These were checked at conventional paths only, so a site using different URLs may
publish them elsewhere.
How does babylist.com compare with other domains analysed here?
Measured against the 12 domains in this index. This is a
small, self-selected sample — the domains people happened to look up — not a
representative sample of the web.
| Response time | Faster than 8% of them (median 742ms) |
|---|---|
| Security headers | More than 89% of them |
| Domain age | Older than 75% of them |
Related domains in this index
Analysed domains sharing the same network (AS16509 Amazon.com, Inc.):
Sharing a network means sharing a host or CDN. It implies nothing about a
relationship between the sites themselves.
Analysed domains built on a similar stack:
When was babylist.com registered?
babylist.com was registered on 24 October 1997, which makes it about 28 years old.
A registration this old means the domain has been renewed repeatedly, which costs money every year and is not something abandoned or disposable projects tend to do.
The registrar of record is Amazon Registrar, Inc..
Registration runs until 23 October 2031.
The domain carries 1 registry lock, which blocks unauthorised transfer or deletion.
| Registered | 24 October 1997 |
|---|---|
| Expires | 23 October 2031 |
| Registrar | Amazon Registrar, Inc. |
| Registry status | client transfer prohibited |
Where is babylist.com hosted?
The first address resolves to infrastructure in Frankfurt am Main, Germany.
The network is operated by AWS CloudFront (GLOBAL) (AS16509 Amazon.com, Inc.).
Hosting location describes where the responding server sits, not where the business is. A CDN will report its nearest edge rather than the origin.
What is babylist.com running on?
babylist.com exposes 3 identifiable technologies: Shopify, Cloudflare, Google Analytics.
Cloudflare sits in front of the origin, so the server header, IP addresses and response timing describe the edge rather than the machine actually running the site.
Visitor tracking is present (Google Analytics), so this homepage is not cookie-free.
- Shopify
- Cloudflare
- Google Analytics
How does the homepage respond?
The server answered with HTTP 200 over
HTTPS.
At 1581ms to first byte this response is very slow for a homepage measured from a single European location.
The HTML weighs 206KB, which is ordinary for a homepage.
The HTML is compressed with gzip.
| Server header | cloudflare |
|---|---|
| Compression | gzip |
| Page size | 210,786 bytes |
| Declared language | en |
| Mobile viewport | declared |
What does the homepage say about itself?
The title is 33 characters, inside the range that displays without truncation.
A meta description of 157 characters is present.
2 of 9 images carry no alt attribute, which leaves them unreadable to screen readers and uninterpretable to image search.
| Title | Babylist – The Best Baby Registry (33 chars) |
|---|---|
| Meta description | Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! (157 chars) |
| H1 | The baby registry that grows with your family (1 on the page) |
| Canonical | https://www.babylist.com |
| Open Graph title | not set |
| Headings / images | 7 H2s, 9 images (2 without alt text) |
Is babylist.com served over a valid certificate?
The HTTPS certificate is issued by Amazon and is
valid until 2027-04-14, which is 192 days from the date of this check. It covers
1 hostname.
- babylist.com
The certificate has 192 days left to run.
It covers 1 hostname, so it was issued for this site specifically.
Which security headers does it set?
4 of 6 are set (HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy). Absent: Content Security Policy, Permissions-Policy.
With no Content Security Policy, any script that reaches the page — including one injected through a compromised third-party dependency — runs with full access to it.
| Header | Set | Value |
|---|---|---|
| HSTS | yes | max-age=63072000; includeSubDomains |
| Content Security Policy | no | — |
| X-Content-Type-Options | yes | nosniff |
| X-Frame-Options | yes | SAMEORIGIN |
| Referrer-Policy | yes | strict-origin-when-cross-origin |
| Permissions-Policy | no | — |
How is DNS configured for babylist.com?
| IP addresses | 65.9.130.95, 65.9.130.116, 65.9.130.37, 65.9.130.48, 2600:9000:2096:2000:5:abef:c5c0:93a1, 2600:9000:2096:2a00:5:abef:c5c0:93a1, 2600:9000:2096:6c00:5:abef:c5c0:93a1, 2600:9000:2096:b000:5:abef:c5c0:93a1, 2600:9000:2096:8a00:5:abef:c5c0:93a1, 2600:9000:2096:d200:5:abef:c5c0:93a1, 2600:9000:2096:fa00:5:abef:c5c0:93a1, 2600:9000:2096:1600:5:abef:c5c0:93a1 |
|---|---|
| Reverse DNS | server-65-9-130-95.fra60.r.cloudfront.net, server-65-9-130-116.fra60.r.cloudfront.net |
| Name servers | ns-824.awsdns-39.net, ns-1471.awsdns-55.org, ns-1660.awsdns-15.co.uk, ns-460.awsdns-57.com |
| Mail (MX) | us-smtp-inbound-2.mimecast.com (pri 10), us-smtp-inbound-1.mimecast.com (pri 10) |
| SPF | v=spf1 include:us._netblocks.mimecast.com include:u1944470.wl.sendgrid.net include:_spf.google.com include:mail.zendesk.com include:spf.mandrillapp.com include:shops.shopify.com include:mailgun.org ~all |
| TXT records | 32 |
babylist.com resolves to 12 addresses, which indicates load balancing or a CDN rather than a single origin server.
Mail is handled by 2 exchangers.
An SPF record is published, giving receiving servers a rule for which hosts may send as this domain.
Reverse DNS resolves to server-65-9-130-95.fra60.r.cloudfront.net, server-65-9-130-116.fra60.r.cloudfront.net, which usually names the hosting provider.
Who runs DNS and mail for babylist.com?
DNS is operated by Amazon Route 53 rather than self-hosted name servers.
Mail is handled by Mimecast.
The domain publishes AAAA records and accepts connections over IPv6.
What else is worth noting about babylist.com?
10 of 10 externally hosted scripts carry no subresource integrity hash. If one of those hosts were compromised, the replacement script would run with full access to the page.
1 email address appears in the homepage markup, where address-harvesting crawlers will find it.
Can babylist.com be spoofed in email?
DMARC is set to quarantine, so mail failing authentication is sent to spam rather than the inbox.
No CAA records are published, so any certificate authority may issue a certificate for this domain.
The zone is not DNSSEC-signed. That is still the norm for most domains, but it means DNS answers cannot be cryptographically verified.
What does robots.txt allow?
robots.txt is 1,196 bytes and names
1 user-agent group.
It does not blanket-disallow general crawlers.
Sitemaps declared:
- https://www.babylist.com/sitemap.xml
- https://www.babylist.com/brands-sitemap.xml
- https://www.babylist.com/categories-sitemap.xml
- https://www.babylist.com/guides-sitemap.xml
- https://www.babylist.com/health-sitemap.xml
- https://www.babylist.com/hello-baby-topics-sitemap.xml
- https://www.babylist.com/pages-sitemap.xml
- https://www.babylist.com/product-details-sitemap.xml
AI crawler policy
robots.txt names no AI crawlers specifically, so they fall under whatever rule
applies to User-agent: *.
What structured data does the homepage publish?
- WebSite
- SearchAction
- EntryPoint
- Organization
- ContactPoint
- MedicalOrganization
- LocalBusiness
- PostalAddress
- WebPage
- MobileApplication
- Service
- RegisterAction
- FAQPage
- Question
- Answer
The homepage publishes 15 structured data types: WebSite, SearchAction, EntryPoint, Organization, ContactPoint, MedicalOrganization, LocalBusiness, PostalAddress, WebPage, MobileApplication, Service, RegisterAction.
What does babylist.com load from third parties?
The homepage pulls resources from 11 third-party hosts (assets.pinterest.com, cdn.shopify.com, cdnjs.cloudflare.com, cmp.osano.com, facebook.com, fonts.googleapis.com). Each one sees the visitor IP and user agent on every page load.
3 cookies are set before any interaction (bl_anonymous_id, last_referrer_data, __cf_bm).
The page links or refers to X/Twitter, LinkedIn, Facebook, Instagram, YouTube.
| Cookie | Secure | HttpOnly | SameSite |
|---|---|---|---|
| bl_anonymous_id | yes | no | none |
| last_referrer_data | yes | no | none |
| __cf_bm | yes | yes | none |
Does babylist.com settle on one address?
Plain HTTP redirects to HTTPS, so visitors who type the bare address still land on the secure version.
Both babylist.com and www.babylist.com answer with 200 and neither redirects to the other. Search engines therefore see two complete copies of the site, and link equity is split between them unless a canonical tag resolves it.
How easily can babylist.com be crawled?
A sitemap index is served at https://www.babylist.com/sitemap.xml listing 8 entries.
The most recent lastmod date is 2026-10-04.
A deliberately invalid URL returns HTTP 200 rather than 404. That is a soft 404: every mistyped or stale link becomes an indexable page, which inflates the site with duplicates.
What tracking does babylist.com run?
2 tracking scripts detected: Google Analytics, Meta Pixel.
A consent platform is in place (Osano, Quantcast), so in the EU and UK these should only fire after the visitor agrees.
How does babylist.com look when shared?
No Open Graph or Twitter Card tags are present. Links shared to social platforms will fall back to whatever the platform can scrape, usually just a bare URL.
How are images, fonts and scripts handled?
9 images on the homepage, 0 of them lazy-loaded (0%).
Modern image formats are in use (1 WebP/AVIF references).
No srcset attributes are used, so every device is served the same image size regardless of screen.
Fonts are loaded from Google Fonts, which means every page view also contacts Google. Self-hosting removes that dependency.
The page pulls 6 external stylesheets and 12 external scripts, with 4 carrying defer or async.
No preconnect hints are declared despite third-party scripts being present, so each new origin pays a full connection setup before it can deliver anything.
Responses carry Cloudflare edge headers, so content is served from a CDN rather than straight from the origin.
Is babylist.com accessible and current?
The page uses 4 landmark elements and 26 ARIA attributes.
There are 1 form inputs but only 0 label elements, so some fields may be unlabelled for screen readers.
No skip-to-content link was found, which keyboard users rely on to bypass navigation.
The visible copyright notice reads 2011, 15 years behind the current year, which usually indicates the site is not actively maintained.
Can search engines index babylist.com?
Nothing on the homepage prevents indexing: no noindex is set in the robots meta tag or the X-Robots-Tag header.
The homepage carries 101 internal and 6 external links across 6 outside hosts.
Visible text is only 1.5% of the HTML, which indicates the page is assembled in the browser rather than served as content.
How is babylist.com delivered?
The HTML is served with Cache-Control: max-age=0, private, must-revalidate.
HTTP/3 is advertised via alt-svc, so modern browsers will upgrade to QUIC after the first visit.
A web app manifest is declared, so the site is installable as a progressive web app.
Frequently asked questions
Does babylist.com set the usual HTTP security headers?
It sets 4 of 6. The ones not present are: Content Security Policy, Permissions-Policy.
Does babylist.com allow AI crawlers?
robots.txt names no AI crawler specifically, so they fall under the wildcard rule, which does not disallow them.
What is babylist.com built with?
The homepage exposes these fingerprints: Shopify, Cloudflare, Google Analytics. A site behind a CDN or rendered server-side may use more than it reveals.
Where does this data come from?
Every figure was measured by our own server on 4 October 2026: DNS lookups, one HTTPS request to the homepage, a TLS handshake and a request for robots.txt. No third-party SEO API is involved.
Is any of this traffic or authority data?
No. Traffic, authority and ranking figures cannot be measured by inspecting a domain, only modelled. Everything here is a direct observation.
I own babylist.com and want this page removed.
Ask through the contact page on this site, from an address at the domain, and the report will be taken down. It only ever shows what the domain already serves publicly.
Analysed 4 October 2026.
Analyse another domain →
How we estimate this
Every figure on this page is compiled from the public sources cited above and given as a low–typical–high range rather than a single false-precise number. Where costs vary by location we scale the national typical using published state price levels. We recheck figures on a set schedule and stamp each report with the date last verified. We are independent and are never paid to change a number — see how we price things.
